Integrated marketing campaigns are essential to businesses as they help consumers understand your marketing message, leading to better results on getting them to take action and ultimately impact your return on your investment.
Here are 5 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.
1) Porsche: Popup Autocross Event Series
It’s not a small business, but still a brand small business can learn from. Porsche ran a Popup Autocross Event Series with ads on social media to announce big events at places like Chicago’s Soldier Field. Added on were 360 videos of driving experiences. The total integrated experience.
2) Always: #LikeAGirl
Designed to further a cause rather than promote a product, Always, a feminine hygiene brand, ran its #LikeAGirl campaign. The video’s jumping off point worked with the hashtag to spark a debate centering around gender equality.
3) SFPCA: Condoms For Pets
You read that correctly! San Francisco Society For Prevention Of Cruelty To Animals ran this ad to highlight the need to spay and/or neuter your pet in 2015, but it stands up. They developed a website and a brochure with the mock condoms.
4) H&M: ‘Come Together’
Here’s proof positive that the old blends well with the new as far as integrated marketing is concerned. This interesting and innovative Christmas ad featured Adrian Brody and brought old school star power to cyberspace and YouTube.
5) Volkswagen: Kombi’s Last Wishes
When Brazil closed the last assembly line for the Volkswagen Kombi in 2013, they decided to host an ‘unlaunch.’ The company asked people who had bought the vehicle to place stories about their experiences on a special website. The campaign spurred a worldwide conversation across a variety of mediums and was promoted with a series of well placed ads reflecting the truck’s “last wishes.”
Integrated marketing builds a bridge between online marketing and it’s more traditional print and PR cousin in a variety of ways. If you would like to find out more information on integrated marketing and the reasons why you need it, we have the article here.