Amazon Go Brings Retail Store New Wave of O2O Business Model

December 16, 2016
Posted in Journal
December 16, 2016 O2O Pro Management

If you think that physical stores are becoming the past, and the online stores are the trend for now, you are wrong! Amazon started from an online bookstore to now becoming the largest US online retail giant, its business is no longer consists of solely online retail business. Technology-oriented Amazon, has extended its business to the payment platform, logistics systems, etc., to create a huge consumer’s life industrial chain. The latest consumer experience is to let you enter the mall, take everything you want and leave. No queue and no checkouts. All your spending inside the mall has been recorded on your phone. The new consumer lifestyle of online payment and offline spending (O2O) has gradually formed. Are you ready?

如果说实体业务即将成为过去式,网络商店才是王道,那你就大错特错了。从网络书店起家到今天成为美国最大的线上零售巨擘-亚马逊(Amazon),其业务不再只有线上零售业务而已。以科技定位的亚马逊,已经把业务延伸至支付平台、物流系统等,打造一个庞大的消费生活产业链。最新的消费体验,就是要你走进商场消费,拿了选购的物品就能离开,无需费时排队付费,所有的消费已经在你的手机内记录在案。线上支付线下消费(O2O)的消费生活已逐渐成形了,你准备好了吗?