BBVA Launches Spanish Social Media Payment Tools

May 24, 2017
Posted in Journal
May 24, 2017 O2O Pro Management

The second largest bank in Spain, Banco Bilbao Vizcaya Argentaria (BBVA) has launched a new bot that allows Spanish customers to access financial information via Facebook and Telegram, as well as a tool for making payments from WhatsApp.

Finextra reports that with around 86 percent of Spanish internet users accessing Facebook, WhatsApp, YouTube, Twitter or Instagram at least once a day, BBVA is looking to make it easier for customers to complete daily transactions without leaving their social networks.

The innovative chatbot — a first for Spanish customers — lets users view financial information, such as their available account balance, their IBANs or the remaining credit on their cards, from within Telegram or Facebook Messenger.

For Messenger, customers need to find the @bbva­­_espana link or go directly to BBVA Spain. In order to obtain access via Telegram, they can look for the @bbva­­_esp­_bot contact.

The new CashUp tool lets customers registered to the Bizum payment service instantly send money to any contact without leaving their chat, no matter whether they are within WhatsApp, Telegram, Hangouts, Messenger or another messaging app.

Source: PYMNTS