Given that people take millions of photos a day in their phones, how do we get this big data out of it? Well, instead of keyword search we do reverse image search. With that, one should be able to look up related pictures easily. Google had launch its reverse image search in June 2011. Unlike traditional image retrieval, this feature removes the need to type in keywords and terms into the Google search box. Instead, users search by submitting an image as their query. Results may include similar images, web results, pages with the image, and different resolutions of the image.
Recently, a company by the name of ViSenze mimic this idea and launched evolutionary Visual Commerce. ViSenze is an artificial intelligence company that develops advanced visual search and image recognition solutions to help businesses in eCommerce, mCommerce and online advertising.
So how do they do it? Whenever a shopper uploads a photo of a product for searching, their intelligent machine learning algorithms will find and recommend matching products based on a range of visual attributes such as colors, patterns, shapes.
Connecting O2O and AI idea to the ecommerce platform. The visual commerce is aimed to create an exciting and hassle-free user experience by bridging the gap between the physical and digital realms. The image search idea allows people to take photos of products around them and find similar ones from the e-commerce platform. With the visual search history, it also suggests relevant products at every step and allow shoppers to narrow down on what they like until the checkout button becomes irresistible.
With the increase of search by image, it will increase the precision search as it increases the database. As a result, it will impress each shopper with products that are spot on, avoiding overwhelming categories and offers. Shoppers looking into ecommerce because it’s convenient and fast. The internet database are able to boost new products that are visually similar to their previous viewing and purchasing history, and win them over by always matching their style. They’ll see your shop as a friend that knows them best.
ViSenze is one of the example of a company that embrace the trends of today, O2O, Artificial intelligence and Big Data. With the advancement of technology, there will be more competitive ground which certainly brings more surprises.