May 13, 2017 O2O Pro Management

While Facebook has become the major place to go for finding local events like concerts, lectures and meetups, Google is giving the social media giant a run for its money.

Google announced updates to its app and mobile web search that enable people to use it to find things to do. It made this decision following the observation that people were already using it millions of times on a daily basis to learn more about local events.

Working with event sites to make their content more easily searchable, events will populate when queries about activities in an area are entered into the search engine. These event sites include Eventbrite, Ticketmaster, SeatGeek, Meetup, Vividseats, Jambase, LiveNation, Burbio, Allevents.in, Bookmyshow.com, StubHub, Bandsintown, Yext, and Eventful.

Google’s new event feature is now available in the United States on mobile web and its app for both iOS and Android devices. Its hope is to take a piece of the 650 million Facebook event checkers for itself.

Source: PYMNTS