O2O Model Definition (6)

December 6, 2016
December 6, 2016 O2O Pro Management

The O2O marketing brings a new hope to the bricks and mortar.
Have you ever purchase a product from a store and wanting to repurchase it again but it is either too far or not available in country? O2O is one of the solution for this question as apart from online to offline, O2O also includes offline to online. With the technology advancement, online has become one of the important tools for us to make purchases. The most important role of bricks and mortar is to provide a place for consumer to experience the product also feel customer service with personal touch which online world is lack off. When a merchant chooses the O2O marketing as one of their platform, they would most probably retain more customer as consumer has more than 1 way to make purchases. Furthermore, one of the key element that could help to leverage the business is customer’s review. Often consumer make research before they decide to purchase an item. Reviews may direct or indirectly influence the consumer’s decision.

O2O营销为实体商店带来了新希望。
你是否曾经从商店购买产品后,想要再次购买,但由于它的距离太远了或在国内没有分店而因此放弃? O2O是解决这个问题的方法之一。除了线上至线下,O2O还包括线下至线上。随着技术的进步,网络已成为我们购物的重要工具之一。实体商店的作用是为消费者提供一个体验产品的地方,这也是线上商店所不能提供的。当商家选择O2O营销作为他们的平台之一时,他们将能够保留更多的客户,因为消费者拥有多种方式进行购买。此外,客户的评论也是帮助业务的关键因素之一。消费者通常在决定购买物品之前会进行研究。评论可能直接或间接中会影响消费者的决定。