Thinking of transforming your business from a traditional one to fit the current trend? Undoubtedly, change is necessary for a better and sustainable business operation.
The question is: how to change?
If you are a business owner and currently having the thought of transforming your business, you are at the right site. Regardless of what kind of business you are involved, whether a retailer in fashion, beauty or you own a restaurant, a café, you can adopt this business model.
Online-to-offline or more popularly known as O2O, is a business strategy that draws potential consumers online to spend in brick-and-mortar stores. Take for example, Amazon started up as an online bookstore and it expanded to a physical store in Seattle in 2015 where online consumers can visit the physical store to purchase books apart from purchasing online.
The benefits of adopting O2O is that O2O offers in-store pick up of items purchased online, allowing items purchased online to be returned at the physical store and allowing customers to place order online while at the physical store. These techniques are evolving, as the underlying technology and platforms evolve and become more sophisticated.
Another great example is Birchbox, an online subscription service that dispatch a hand-picked selection of beauty products each month to members. Birchbox opened its first physical retail store in New York back in 2014 and this spring it’s opening another brick-and-mortar store in Paris. Customers will be able to create their own box of products from the store’s shelves, consisting of sample-sized goods, or buy full-sized products. There will also be a team of beauty specialists on-hand to provide guidance – something that’s hard to replicate online.
Many e-commerce companies are adopting O2O indicating that this business model is viable and workable. If you are one of the e-commerce business or physical stores that would like to transform,but have no idea how, contact us!
O2O Pro Management provides you the business consultation of O2O Marketing Strategies Planning & Consultation and Business Consultation that helps you leverage your current business.