January 4, 2017 O2O Pro Management

Prisma filter has become one of the most popular mobile applications after Pokemon Go was launched.This application enables users to transform ordinary photos into Picasso’s masterpiece. It was developed by a R&D team of four Russians, in the absence of any commercial expectations, successfully become a popular mobile phone application. There are two important facts behind this: marketing and technology.
Prisma did not spend on any big advertisements, users advertise for them when their photos are added with Prisma’s watermark, and a “# Prisma” when users share the photos, Even if the photo was uploaded on the social network without any watermark, users still can recognise that the photos were processed by Prisma App.
Secondly, “the photo is treated as a mathematical problem.” Prisma uses Artificial Intelligence to process all photos uploaded by users and it is capable of processing massive uploads in a short time. This technology can be extended to the virtual reality (Virtual Reality) in the future.
The Japanese animated film “Your Name” has become popular in China recently due to its “artificial intelligence” filter. Technology has been changing our way of life, the boundaries between the virtual and real world have gradually become unseparated, but it also brings more fun to our lives. Your photos could become masterpieces through a simple App.

You are welcome to share with us!

在Pokemon Go 大红之后,Prisma滤镜成为时下最夯的App。这个能够把普通照片变成毕卡索大师之作的App,是由一支俄罗斯4人团队研发,在没有任何商业化期许下,成为火爆的手机应用。在这背后有两大点值得了解:市场行销与科技技术。
Prisma没有花任何一毛钱大广告,只是在你的照片贴浮水印,以及在你转发是悄悄放上#Prisma,透过用户帮自己打广告。即使后来上传至社交网的照片没有任何浮水印,用户也可以认得出这是源自Prisma App作品。
其次,“把照片当作数学题看待”。Prisma所采用的是人工智能运算(Artificial Intelligence)处理所有用户上传的照片,并在很短的时间内处理海量的上传照片,这不只是一般美图秀秀能够比拟的技术。这技术还能在日后延伸至虚拟实境(Virtual Reality)的运用。