What Are the Don’ts of Using Hashtags?

April 30, 2017
Posted in Journal
April 30, 2017 O2O Pro Management

Hashtags are important especially in gaining followers and audience but do you know what are the best practises to use hashtags in social media? We have explained the do’s of using hashtags in the previous post and we are going to discuss the don’ts today.

Don’t Go Too Long Or Too Clever

In general, if you’re creating a branded hashtag you should try to keep it short and sweet. Even though “#AvocadoToastLovers” might target a very specific audience, no one will use the hashtag because they just don’t want to type in that many characters.

You also don’t want to try and be too clever or offbeat (#avocadotoasterstrudel) since you want people to naturally search for your tag. Hashtags are supposed to make things easier to find and engage with, but long, complicated hashtags can actually be more arduous. In this case, you’re better off with something like #avocadotoast or even, #avotoast.

Image Credit: Hootsuite

Don’t Have More Hashtags Than Words

In fact, don’t even come close. Social media users often used an excessive number of hashtags ironically or when making a joke.

But many Instagram users have also caught onto the fact that more hashtags can mean more reach and likes. So, they’ve overloaded their photos with as many hashtags as they’re allowed—which is reportedly 30. You don’t want to use 30 hashtags on a single post. You don’t even want to use five hashtags on a single post. Even if you gain followers, it’s often the wrong kind of follower—spammers or people only interested in being followed back. It generally dilutes your message and comes off as desperate.

Don’t Hashtag Everything

Hashtags serve to make your content discoverable to a wide audience. The truth is, not everything you produce is going to fit into that category. If your tweet, post, or comment isn’t adding any substance to the wider conversation, you might want to consider leaving the hashtag off. For example, if a news story breaks and you simply share the news, leave the hashtag off of it. If you write a blog post that analyses the impact of that news, then absolutely use a hashtag when you share it.

Using hashtags will allow you to make an impression on a wide social media audience. Make sure you’re sharing the best content and making the right impression.

Source: Hootsuite